Don’t forget these 6 things to increase your websites ROI
I’m noticing a growing trend with clients that run B2C websites.
In general, they are happy with the ‘look and feel’ of their website.
They don’t need help with that.
Instead, their goal is to make their current website work better for them.
They’re looking to invest in search engine optimisation and better structure for a greater ROI.
They are beginning to appreciate that having a website is simply not enough, there’s too much competition and whilst they are working hard to develop their social media platforms, they are still seeking a greater, more competitive edge.
Having run website audits for many clients, there are a few core principles that are often overlooked by website owners and content managers.
There’s nothing over complicated about these things that are missing, they just need to be done – and done well.
No thank you, keyword stuffing, no thank you badly styled, oversized text.
And so, we’ve put together a few tips for everyone who reads and shares this article.
By taking time to read this, you should see a dramatic improvement in your placement within the search engines.
So where does it begin?
- It all starts with the keyword – you may think, here we go again – but wait a minute!
Do you know how many websites we’ve seen where the keywords are often not thought about? The client says, “I want to be found for [insert service here]”.
So, we take a look, and will say to them, but you’ve not included it in your website, and they’re like Oh! Right. I kind of knew that but wasn’t sure where to put it.
Think like your customer, what are they going to search for in order to find you – then start optimising for that. Make sure you use this (but not over user it) in all the right places – page titles, different headings, body content etc.
- Expanding from the keyword comes great content – if you can, get a copywriter on board, explain your keywords, help them to understand your market, your location. Well written content is one of the most valuable assets a website can have.
We work with copywriters from time to time and they can transform a standard piece of text into a product selling standout piece of work.
- URLS – get rid of the dynamic URLs, they’re not search friendly, memorable and just look ugly. Don’t make them too long if possible – 115 characters. If you’re unsure – look at https://www.lettercount.com/ and don’t forget to get your keywords in the URL’s.
- You’d be surprised at how many people leave their Meta Descriptions blank for each page – use the full 155 characters to avoid search engines guessing the content of your page.
- Don’t forget to give your images descriptions [alt tags]. They are a great place to include more keywords and will help also with your on-page SEO
- Open Graph Meta Tags – What’s that you say? Open Graph is a special protocol that lets a website influence the snippets of their shared URLs on social networks. Open Graph is supported by all the major social networks, including Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram. Not only does it help your brands user experience if you include this, but it also helps with your overall on-page SEO.
Of course, many of you reading this may be like “We do all of this already”. If that’s you, that’s great. But think about a connection who may be in a different sector to you – why not share this with them to help give them that extra boost.
If you’ve got any questions, we’d love to hear from you.